
Inside the A&W test kitchen, a battlefield in the fast food wars
One of the latest volleys in the multibillion-dollar fast food wars started with a late night on Karan Suri’s TikTok. A&W’s director of menu development was scrolling his phone when he came across the “pickle girl” trend that was making the rounds last year, with women (and one very loud and adorable three-year-old) showing their love for preserved…